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Revolutionizing Vegan Advocacy: An Inside Look at VeganEyesAR

Explore VeganEyesAR, an AR application revolutionizing vegan advocacy by highlighting non-vegan products in an immersive experience.

Published onMay 10, 2023
Revolutionizing Vegan Advocacy: An Inside Look at VeganEyesAR

In the pursuit of crafting a more compassionate world, we've planted the seeds of a remarkable project. 

Welcome to the future of vegan advocacy and education – VeganEyesAR! This isn't just another application; it's a pivotal turning point where technology meets compassion and sustainability. So, buckle up and dive into the exciting world of augmented reality, veganism, and environmental responsibility!

VeganEyesAR by Attila Bekkvik Szentirmai

Figure 1. - VeganEyesAR

 A Vision of Empathy

Think of the moment when you walk into a grocery store, browsing various products and intending to purchase only vegan-friendly ones. However, the multitude of labels and ingredients can be overwhelming. But what if we told you that your phone could warn you when encountering non-vegan products? That’s where VeganEyesAR comes in.

Harnessing the power of AR technology, we conceived a tool that takes you beyond your normal perspective, offering a vivid, immersive experience. By creating a new lens through which we view the world, VeganEyesAR aims to spark enlightening conversations around veganism, environmental sustainability, health, and animal welfare.

With the advent of more sophisticated and accessible AR technologies, we've found unique opportunities to foster social awareness and influence behavioral changes. The core idea behind VeganEyesAR was to leverage this technology to promote vegan advocacy in an unprecedented way.

The initial blueprint of our app was designed to recognize non-vegan products in real-time and augment them with valuable information. The goal? To encourage a shift towards plant-based alternatives.

When building VeganEyesAR, our biggest challenge was ensuring a harmonious blend of AR functionalities and user experience (UX). We wanted an application that is intuitive, easy to navigate, and visually enticing to foster engaging user interactions.

The prototype is, essentially, a feat of computer vision. We employed Vuforia's cutting-edge image-recognition technology to pinpoint non-vegan product packaging accurately. Once a product is recognized, the app casts a veil of informative and persuasive content over it. Imagine seeing instant insights on environmental impact and gentle reminders of the ethical implications of consuming animal products!

The Future of Social Advocacy

VeganEyesAR represents the potential of AR to serve as a transformative social tool, engendering empathy and understanding through immersive experiences. It's a step forward in promoting conscious consumerism and a more compassionate lifestyle.

We're just getting started. Our future research will delve into the long-term impacts of using AR for social advocacy and behavior change. After all, who said changing the world couldn't be fun and interactive? With VeganEyesAR, we're making it just that.

#activsm #vegan #antidiary #ar #prototype #awareness #veganism #gonzoresearch #unity #vuforia

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